农业观光园是融农业生产与观光休闲于一体的新型园林，已成为21世纪户外休闲的时尚。从农业观光园的内在要求出发，提出了体验性景观形象设计，总结了竹子景观形象设计的视觉、味觉、嗅觉、听觉和触觉等多感官体验的要素，从形状、质地和色彩3个方面入手进行视觉的景观形象塑造，从筛选或开发具有食用、触摸等价值的竹种和产品，布局适宜的场所等方面出发进行其他感官的景观形象塑造。在农业观光园中，塑造竹子的体验性景观形象对营造富有特色体验的空间场所和设施有着重要意义，是景观设计的发展方向，其本质就是要使竹子景观更加感知化，激发游人内心的美妙感觉，实现人与景观良好互动。

Agri-tourism garden is a new kind of garden combining agriculture with tourism. In order to meet the agri-tourism garden’s demands, the element of multi-sensory interactive experience of the landscape design of bamboo was concluded, and the landscape design based on multi-sensory interactive experience was proposed in this paper. The application of the multi-sensory interactive experience of the bamboo’s landscape image would be in favor of construction of special relaxation space, and accelerated the tourists’ perception of bamboo landscape, achieved a good interaction with the landscape.