为解决现代农业环境下农业信息有效服务问题，进行了农业信息分众化服务研究。本研究阐述了信息服务分众化观点，提出现代农业信息服务应以产业为群体，开展分众服务，并探索了江苏农村科技服务超市一些做法。认为农民因产业分化为若干“分众”群体，信息需求出现分层和差异化，信息服务必须做出策略转变，才能有效地提高信息服务的效果。

In order to solve the problem concerning agriculture information service under modern agricultural environment, a research was conducted about agriculture information customization service. This research elaborated a standpoint on information customization service, suggesting that modern agriculture information service should took industry as community and developing customization service, and an investigation was also conducted about the ways in Science and Technology Service Supermarket in rural areas of Jiangsu Province. The writer thought that the farmers have been divided into some communities because of industry which contributed to the layering and different in information demand. As a result, information service has to make a strategical change so as to greatly improve the effectiveness of information service.