农业科技宣传工作在农业科技领域的新技术、新成果的传播与普及中起着至关重要的作用，是实施创新农业科技驱动发展的重要载体，是提高农民科学素质的重要手段，是增强科技创新能力的助推器，促进农业可持续发展的重要舆论平台，但也存在着认识不足、专业知识缺乏、综合素质不高、运行机制不健全、激励机制不到位、经费投入不够等问题。面对新形势，如何更新思想观念，创新工作方法，增强发展后劲，提高采编能力、拓展报道层次，不断探索新形势下农业科技宣传工作的新途径，努力构建“全方位、多渠道”的科技宣传新模式，把农业科技宣传工作不断推向新的高度，为实现社会农业经济又好又快发展提供强有力的科技舆论支撑。

Abstract: News propaganda on agricultural science and technology plays a vital role in agricultural new technology and results promotion and popularity, it is important carrier for the innovation of agricultural science and technology, is the important means of improving the quality of farmers, and booster of enhancing the innovation ability of scientific and technological, also an important public opinion platform of promoting agricultural sustainable. But it also exists some problems such as lack of understanding and professional knowledge, comprehensive quality is low, the running mechanism is not perfect, the incentive mechanism is not reach the designated position, money is not enough,and etc. Facing the new situation, how to update ideas, innovative working methods, sustaining development, improve the ability of editorial and expand coverage level, continuously explore new means of news propaganda on agricultural science and technology under the new situation, efforts to build new model of "an omni-directional, multi-channel" , the propaganda work ceaselessly to new heights, and supply strong opinion of science and technology for the realization of the agricultural society economic developed soundly and rapidly.