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农学学报 ›› 2015, Vol. 5 ›› Issue (5): 136-140.doi: 10.11923/j.issn.2095-4050.cjas15010006

所属专题: 美丽乡村建设 现代农业发展与乡村振兴 农业地理

• 休闲农业 • 上一篇    

文化创意视角下乡村旅游开发的策略

康  杰   

  1. 北京农业职业学院 经济管理系
  • 收稿日期:2015-01-06 修回日期:2015-03-12 接受日期:2015-03-20 出版日期:2015-06-02 发布日期:2015-06-02
  • 通讯作者: 康  杰 E-mail:kangkanghare
  • 基金资助:
    北京市教育委员会社科计划面上项目(SQSM201312448004)。

Rural Tourism Development Strategy Based on Cultural Creative Perspective

  • Received:2015-01-06 Revised:2015-03-12 Accepted:2015-03-20 Online:2015-06-02 Published:2015-06-02

摘要: 在知识经济与体验时代下,消费者对乡村旅游功能凸显为精神与文化的个性化需求,而传统下的旅游产品多供给以满足物质的大众型产品,一方面导致市场供需矛盾;另一方面,同质旅游产品间竞争异常激烈,乡村旅游的发展亟待转型升级。如何开发乡村旅游才能满足市场需求、突破解决产品间同质化竞争成为推动乡村旅游转型升级的首要问题。本文从文化创意的视角,提出乡村旅游开发在资源、产品、模式、文化主题活动、产业链、营销等方面的策略,以满足消费者需求,加速乡村旅游发展的转型升级进程,推动农村地区的经济发展。

关键词: 细菌, 细菌, 家蚕, 酚氧化酶, 酚氧化酶原基因

Abstract: In the knowledge economy and experience age, the consumer to the rural tourism function highlights of the personalized needs of spirit and culture, but the traditional tourism products supply mass type material product, so that the market occurred the contradictions of the supply and demand; on the other hand, the competition is fierce among the homogeneous tourism products, the development of rural tourism in urgent need of transformation and upgrading. How to develop rural tourism to meet the market demand and to promote the transformation and upgrading, breakthrough to solve product homogenization competition has become the primary problem of rural tourism. This article from the cultural creative perspective, puts forward the strategy of rural tourism development in resources, products, pattern, cultural activities, industry chain, marketing and other aspects, in order to meet the consumer demand, accelerate the transformation of rural tourism development and upgrade process, promote the economic development in rural areas.

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