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农学学报

农学学报 ›› 2022, Vol. 12 ›› Issue (2): 76-79.doi: 10.11923/j.issn.2095-4050.cjas2020-0039

所属专题： 现代农业发展与乡村振兴

• 农业信息/农业气象 • 上一篇    下一篇

培育新型农业经营主体背景下农业科普期刊特色栏目建设——以《科学养鱼》为例

余开(), 赵永锋(), 宋迁红   

  1. 中国水产科学研究院淡水渔业研究中心/中国水产学会《科学养鱼》杂志社,江苏无锡 214081
  • 收稿日期:2020-08-22 出版日期:2022-02-20 发布日期:2022-03-16
  • 通讯作者: 赵永锋 E-mail:yukai234589@126.com;zhaoyongfeng@ffrc.cn
  • 作者简介:余开,男,1985年出生,助理研究员,研究生,研究方向：期刊编辑研究。通信地址：214081 无锡市山水东路9号科学养鱼杂志社,Tel：0510-85550198,E-mail： yukai234589@126.com。
  • 基金资助:
    2019年度江苏省期刊协会立项课题“新型职业农民培育视角下农业科普期刊发展策略研究”(2019JSQKB32);中央级公益性科研院所基本科研业务费专项资金项目“我国主要水产养殖区稻渔综合种养典型模式调研与分析”(2019JBFM12)

On Construction of Characteristic Columns of Agricultural Popular Science Periodicals in the Context of Fostering New Agricultural Business Entities: A Case Study of Scientific Fish Farming

YU Kai(), ZHAO Yongfeng(), SONG Qianhong   

  1. Freshwater Fisheries Research Center, Chinese Academy of Fishery Sciences/Publishing House of Scientific Fish Farming, Wuxi 214081, Jiangsu, China
  • Received:2020-08-22 Online:2022-02-20 Published:2022-03-16
  • Contact: ZHAO Yongfeng E-mail:yukai234589@126.com;zhaoyongfeng@ffrc.cn

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摘要：

创建特色栏目对提升农业科普期刊影响力,实现“错位竞争”、“特色办刊”具有重要意义,可使农业科普期刊具备一定程度“不可替代”的内在品质。《科学养鱼》“特别策划”栏目以记录行业进程、服务渔业经济为特色,遵循国家政策导向,突出策划意识,关注热点,在气象灾害应急、渔业食品安全、稻渔综合种养发展、“公司+渔业”经营模式等的信息传播中发挥了重要作用。结果表明,特色栏目的成功,对推动《科学养鱼》的品牌建设有着巨大的推动作用,其办刊实践可供同行参考。

关键词: 农业科普期刊, 栏目, 特色, 新型农业经营主体, 办刊实践

Abstract:

The establishment of characteristic columns is of great significance to enhance the influence of popular agricultural science periodicals, to realize ‘dislocation competition’ and ‘characteristic journal management’ and to make the periodicals have ‘irreplaceable’ inner quality. Taking the Special column designed by the journal of Scientific Fish Farming as an example, the column is characterized by recording the industry process and serving the fishery economy. The column follows the guidance of national policies, highlights the planning awareness and focuses on hot spots, and it plays an important role in the spreading of information on meteorological disaster emergency, fishery food safety, development of rice-fish integrated farming model, and ‘company+fishery’ business model. The results show that the success of characteristic columns has promoted the brand construction of the periodical, and the publishing practice could be used as reference by peers.

Key words: popular agricultural science periodicals, column, characteristics, new agricultural business entities, publishing practice