欢迎访问《农学学报》,

农学学报 ›› 2017, Vol. 7 ›› Issue (11): 90-94.doi: 10.11923/j.issn.2095-4050.cjas17050007

所属专题: 烟草种植与生产

• 三农问题研究 农村产业结构 • 上一篇    下一篇

农产品质量安全认知及消费意愿影响因素差异研究 ——以烟台市消费者为例

马晓凡,吴曰程,纪鹏飞,于天任,吴兆源,王承国   

  1. 中国农业大学烟台研究院设施农业科学与工程专业,中国农业大学烟台研究院设施农业科学与工程专业,中国农业大学烟台研究院市场营销专业,中国农业大学烟台研究院水产养殖专业,中国农业大学烟台研究院设施农业科学与工程专业,中国农业大学烟台研究院水产养殖专业
  • 收稿日期:2017-05-08 修回日期:2017-07-05 接受日期:2017-07-07 出版日期:2017-11-28 发布日期:2017-11-28
  • 通讯作者: 王承国 E-mail:934110944@qq.com
  • 基金资助:
    烟台市社会科学规划研究项目“烟台市农产品质量安全认知及消费意愿影响因素差异研究”(ytsk2016-Z-33);中国农业大学烟台研究院 URP项目“烟台市水产品消费意愿影响因素研究”(U2016044);中国农业大学烟台研究院科研基金项目“城乡消费者农产品质量安全感知及消费意向 影响因素差异”(YT201611)。

Factors Affecting the Cognition of Quality and Safety of Agricultural Products and the Consumption Willingness: A Case Study of Yantai Consumers

  • Received:2017-05-08 Revised:2017-07-05 Accepted:2017-07-07 Online:2017-11-28 Published:2017-11-28

摘要: 随着农产品的商品化程度逐步提高,农产品消费在城乡消费二元结构中处于重要位置,并且其主导地位越来越突出。[目的]为提升消费者农产品质量安全认知意识,促进消费行为,[方法]采用交叉统计描述和最优尺度回归模型,对烟台市城乡消费者农产品质量安全认知及消费意愿影响因素进行实证分析,并对城乡差异进行比较。[结果]研究结果显示:我国城乡居民对农产品的质量安全认知水平存在较大差异,认知程度主要受消费者年龄、学历、收入水平等因素影响;同时对农产品的安全认知程度显著影响安全农产品的消费意愿;虽多数调查者表示出较强的购买意愿但绝大多数人只愿意为安全农产品支付高于普通农产品10%的价格。[结论]研究结果对探索城乡消费一体化,尤其是解决城乡农产品消费二元结构具有重要现实意义。

关键词: 羊草, 羊草, 赤霉素, 激动素, 开花, 结实

Abstract: With the gradual improvement in the degree of commercialization of agricultural products, agricultural consumption becomes increasingly important in urban and rural consumption dual structure. [Objective]In order to improve the awareness of consumers'' quality and safety of agricultural products and promote consumer behavior, [Method]the cross-statistics description and optimal scale regression model were used to analyze the factors affecting the quality and safety of urban and rural consumers in Yantai City, and the differences between urban and rural areas Compare.[Result]The results show that there are significant differences in the level of the cognition of quality and safety of agricultural products in urban and rural areas, which is mainly affected by factors such as age, education and income level. In addition, the safety awareness of agricultural products has a significant impact on consumption will of safe agricultural products. Although most respondents expressed strong willingness to buy, most people are only willing to pay for safe agricultural products 10% higher than the price of ordinary agricultural products. [Conclusion]The research results are of great practical significance to explore the integration of urban and rural consumption, especially to solve the dual structure of urban and rural agricultural consumption.