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Journal of Agriculture ›› 2014, Vol. 4 ›› Issue (3): 77-82.

Special Issue: 现代农业发展与乡村振兴

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Discussion on Existing Problems and the Exploring Ways of News Propaganda on Agricultural Science and Technology

  

  • Received:2013-06-09 Revised:2013-11-14 Online:2014-03-06 Published:2014-03-06

Abstract: Abstract: News propaganda on agricultural science and technology plays a vital role in agricultural new technology and results promotion and popularity, it is important carrier for the innovation of agricultural science and technology, is the important means of improving the quality of farmers, and booster of enhancing the innovation ability of scientific and technological, also an important public opinion platform of promoting agricultural sustainable. But it also exists some problems such as lack of understanding and professional knowledge, comprehensive quality is low, the running mechanism is not perfect, the incentive mechanism is not reach the designated position, money is not enough,and etc. Facing the new situation, how to update ideas, innovative working methods, sustaining development, improve the ability of editorial and expand coverage level, continuously explore new means of news propaganda on agricultural science and technology under the new situation, efforts to build new model of "an omni-directional, multi-channel" , the propaganda work ceaselessly to new heights, and supply strong opinion of science and technology for the realization of the agricultural society economic developed soundly and rapidly.