Abstract:

The tourism industry has been developing in a fast pace along with the economic development of China. The proposing of rural ecotourism provides a new model for the tourism development under the implementation of the Rural Revitalization Strategy. The concept of the ecological civilization, the construction of beautiful countryside and their integration in the rural ecotourism continuously promote the development of the rural ecotourism. However, problems still can be found in the rural ecotourism, such as the lax construction management, unscientific planning, lack of professionals, stereotyped tourism products, imperfect infrastructure etc., which hinder the rapid development of the rural ecotourism to a certain extent. To boost the long-term development of the rural ecotourism, based on the status quo of the ecotourism development in Qingguanding village of Pingtan County in Fujian Province, this thesis puts forward three countermeasures as promoting the ecotourism legislation, clarifying governments’ responsibilities and improving the comprehensive quality of employees, aiming to provide effective methods for the development of the rural ecotourism and new ideas for promoting the rural revitalization.

Key words: rural revitalization, rural ecotourism, countermeasure research, Qingguanding village