Abstract:

The marketing development of seed industry of China is comparatively late, and most seed enterprises are small and medium type, cooperative R＆D is advantageous of developing the comparative superiority for enterprise. For seed enterprise, it is not enough to attach importance to cooperative R＆D, there are some problems in the process of cooperative R＆D, what effective cooperative R＆D strategies can be taken are the main content of this thesis. In order to resolve these problems, the author analyzed the mechanism and institution of incentives, abilities of R＆D and application of IT. The author drew some conclusions, including problems of lacking the mechanism and institution of incentives, low competence and lagging application of IT in the course of cooperative R＆D, proposed some strategies, including establishing ensuring cooperative institutions of company, widening the sphere of cooperation, improving the R＆D competence of the company, improving the abilities of application of IT, eventually promoting the competitive advantage, increasing the value of company.