Abstract:

In order to solve the problem concerning agriculture information service under modern agricultural environment, a research was conducted about agriculture information customization service. This research elaborated a standpoint on information customization service, suggesting that modern agriculture information service should took industry as community and developing customization service, and an investigation was also conducted about the ways in Science and Technology Service Supermarket in rural areas of Jiangsu Province. The writer thought that the farmers have been divided into some communities because of industry which contributed to the layering and different in information demand. As a result, information service has to make a strategical change so as to greatly improve the effectiveness of information service.