Abstract: To make agricultural popular science journals survive and develop better under the cultivation of new agricultural management entities, we analyzed the importance for agricultural popular science journals offering good service to the new agricultural management entities, and proposed corresponding developmental countermeasures. The countermeasures included paying attention to valid circulation, managing individualized column, expanding effect of journal brand and strengthening team construction. Agricultural popular science journals should grasp the development opportunity of serving the new agricultural management entities, thus get an upward growth.