Abstract: To improve the consumers’awareness of pollution- free aquatic products, and promote their consuming behavior, the cross-statistical description and significance analysis were adopted to conduct an empirical analysis of the consumers’awareness of aquatic products quality and safety and consuming behavior in Yantai city. The results showed that the comprehensive score of quality safety awareness of consumers of aquatic products was 22.35, which was at the middle level. With the increase of age and education, consumers’ awareness of the pollution-free aquatic products increased, and the correlation reached a significant level. The consumers’awareness of pollution-free aquatic products was positively related to their consuming behavior, which was significantly associated with consumers’willingness; although most respondents expressed strong willingness to buy pollution-free aquatic products, most people were merely willing to pay 10% more than the regular price. The consumers’awareness of pollution-free aquatic products needs to be further improved.