Abstract:

Agricultural science popularization is an important measure to speed up the modernization of agriculture with Chinese characteristics and to promote the development of rural areas. The creation is the source of agricultural science popularization, it is to transform agricultural knowledge and scientific principles into some straightaway forms, so as to improve the scientific literacy of farmers and the public. The study discussed the creation in modern agricultural science popularization from the perspectives of topics, team building, techniques, communication channels, and problems and suggestions. The selecting of creation topics should be based on understanding the demand of audience; the building of creation teams should be collaborative and include agricultural scientists as well as people from science popularization field and media; the creation should be scientific and ideological and lay emphasis on vivid images, straightaway skills and the application of new media technologies, expanding the dissemination of popular science works through the Internet. Finally, suggestions are proposed on improving the incentive mechanisms of agricultural science popularization and the training of full-time and part-time creation teams.

Key words: Agricultural Popular Science Creation, Topic Selection, Creation Team, Creation Techniques, IT Application