Welcome to Journal of Agriculture,

Journal of Agriculture ›› 2021, Vol. 11 ›› Issue (3): 41-45.doi: 10.11923/j.issn.2095-4050.cjas20191000240

Special Issue: 现代农业发展与乡村振兴

Previous Articles     Next Articles

The Operation Mechanism of Agricultural Information Marketization Communication:Taking Dali-mode as an Example

Zang Yiming1(), Ma Jing2, Ma Jing1   

  1. 1Haidu College of Qingdao Agricultural University, Laiyang 265200, Shandong, China
    2Library of Qingdao Agricultural University, Qingdao 266109, Shandong, China
  • Received:2019-10-29 Revised:2020-05-11 Online:2021-03-20 Published:2021-04-07

Abstract:

Dali County of Shaanxi Province has organically integrated the public welfare service and the operating service in agricultural information service, and constructed a new type of science and technology service system (abbreviated as Dali-mode), which is a beneficial exploration of the agricultural information dissemination model in China. Taking the Dali-mode as an example, this paper analyzes the operating mechanism of the Dali-mode through the on-the-spot investigation of its construction. It is found that the safeguard mechanism is an important component of Dali-mode operation mechanism, and the benefit distribution mechanism is the core part. Through the financial and material support of enterprises, the system and policy support of the government, and the technical support of experts, Dali-mode ensures the efficient operation of agricultural information service system and arouses the enthusiasm and creativity of all parties.

Key words: Agricultural Information Service, Operation Mechanism, Dali-mode, Marketization

CLC Number: