Abstract:

E-commerce platform of agricultural products is one of the innovative ways of new agricultural development in China. Compared with the traditional sales model of agricultural products, e-commerce platform of agricultural products has more prominent advantages, and the industrial development will become more competitive. By the first half of 2019, more than 30,000 e-commerce platforms of agricultural products with multiple developmental patterns were established in China, which greatly promoted the revitalization of agriculture and rural industries. Based on the framework of diamond model, elements such as the factor conditions, demand conditions, relevant supporting industries and competitiveness status of the development of e-commerce platform of agricultural products in Haiyang City were analyzed though field research. According to the survey results, the current advantages and disadvantages of the e-commerce platform were explored, and suggestions were put forward on expanding the scale and enhancing the competitiveness of the e-commerce industry in the future.

Key words: E-Commerce Platform of Agricultural Products, Diamond Model, Rural Revitalization, Haiyang City