Abstract:

In the pre-digital era when the mobile internet has not yet become popular, a set of relatively fixed rules and traditions have been formed on the construction strategy of rural tourism destinations. However, with the advent of the mobile internet era, numerous rural tourism destinations, as important potential regions for rural revitalization and industrial support, urgently need to be guided by construction ideas that conform to the logic of the new era. At present, the lack of integration with the needs of the internet era has led to unclear construction countermeasures, which has become one of the important reasons for the lack of enthusiasm for rural tourism destinations. Under the opportunity of a new round of policy support and rapid development of new media technology, this study starts with the regular characteristics of tourism communication in the mobile internet era, deeply interprets the new characteristics of rural tourism development such as ‘beauty face-based economy, web celebrity phenomenon, and data dominance’, and puts forward the construction strategies of strengthening the construction of traditional rural landscapes and scenes, trying more new elements of rural industries, and advancing the construction of rural smart facilities like data collection and management platform, in order to promote the development of rural tourism and rural revitalization.

Key words: mobile internet, rural tourism destination, rural revitalization, construction strategy