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农学学报

农学学报 ›› 2023, Vol. 13 ›› Issue (2): 93-100.doi: 10.11923/j.issn.2095-4050.cjas2021-0175

• 乡村振兴 • 上一篇    

苏北地区休闲农业发展现状及对策研究

梅雪莹(), 罗海蓉, 贾俊丽, 贾新平, 唐玲, 沈鸿猷, 曹璞渊, 刘华周, 苏国东()   

  1. 江苏省农业科学院休闲农业研究所，南京 210014
  • 收稿日期:2021-10-28 修回日期:2022-02-23 出版日期:2023-02-19 发布日期:2023-02-19
  • 作者简介:

    梅雪莹，女，1992年出生，江苏泰兴人，助理研究员，硕士研究生，研究方向：休闲农业和乡村旅游景观文化。通信地址：210014 江苏南京玄武区钟灵街50号 江苏省农业科学院休闲所，Tel：025-84304260，E-mail：。

  • 基金资助:
    2022年江苏省乡村振兴软科学研究课题《江苏省乡村休闲旅游产业高质量发展路径研究》(22ASS036); 江苏省社科应用研究精品工程发展规划专项课题“江苏省农村产业融合发展实现度指标体系研究”(22SFG-06); 江苏省农业科学院基本科研业务专项软科学项目“乡村振兴背景下苏北地区休闲农业可持续发展研究”(ZXR(20)003); 江苏省农业科学院基本科研业务专项软科学项目“江苏省休闲农业主题园创意景观营建技术研究”(ZX(22)1104)

Leisure Agriculture in Northern Jiangsu: Development Status and Countermeasures

MEI Xueying(), LUO Hairong, JIA Junli, JIA Xinping, TANG Ling, SHEN Hongyou, CAO Puyuan, LIU Huazhou, SU Guodong()   

  1. Institute of Leisure Agriculture, Jiangsu Academy of Agricultural Sciences, Nanjing 210014, Jiangsu, China
  • Received:2021-10-28 Revised:2022-02-23 Online:2023-02-19 Published:2023-02-19

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摘要：

发展休闲农业有助于优化农村产业结构、激活农村经济、促进农民就业增收、推进城乡一体化发展。由于当前江苏省休闲农业发展南北不均衡现象突出，苏北地区休闲农业发展步伐相对滞后，但发展潜力雄厚，因此研究苏北地区休闲农业可以补齐短板，缩小南北发展差距，推动全省休闲农业高质量发展。通过文献查阅、数据统计和实地调研，梳理分析苏北地区休闲农业发展优势、现状特征，苏北休闲农业呈现蓬勃发展态势，经营主体不断壮大、营业收入快速增长、市场需求持续旺盛、品牌培育水平不断强化、类型模式丰富多样。同时发展过程中也存在政策扶持有待优化、整体发展规划有待完善、资源优势潜力亟待挖掘、产业融合程度有待增强、服务管理体系有待提高、特色品牌优势有待培育等问题。针对上述问题，从统筹规划、基础设施、产业融合、品牌培育、运营管理等方面提出发展对策，以期为推动苏北休闲农业可持续发展提供智力支持。

关键词: 休闲农业, 乡村旅游, 苏北, 发展现状, 存在问题, 发展对策

Abstract:

The development of leisure agriculture is helpful in optimizing rural industrial structure, activating rural economy, promoting farmers’ employment, increasing farmers’ income, and advancing urban-rural integrated development. Due to the imbalanced development of leisure agriculture between northern Jiangsu and southern Jiangsu, the pace of leisure agriculture development in northern Jiangsu is relatively backward, but the potential of development is strong. Therefore, the study of leisure agriculture in northern Jiangsu can make up the short board, narrow the development gap between the north and the south, and promote the high-quality development of leisure agriculture in the whole province. The study summarizes the development advantages, characteristics and existing problems of leisure agriculture in northern Jiangsu through literature review, data analysis and field investigation. The development of leisure agriculture in northern Jiangsu presents a booming trend, with enlarging business entities, increasing business income, rising market demand, upgrading brand cultivation and various types and modes. In the process of development, there are also problems such as inadequate policy support, lack of overall planning, underutilized resource advantage, weak industrial convergence, low service management, featureless brand and so on. Focusing on the above problems, suggestions are put forward from the aspect of overall planning, infrastructure, industrial convergence, brand cultivation and operation management, hoping to provide intellectual support for the sustainable development of leisure agriculture in northern Jiangsu.

Key words: leisure agriculture, rural tourism, northern Jiangsu, development status, existing problems, development countermeasures