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农学学报

农学学报 ›› 2022, Vol. 12 ›› Issue (6): 90-94.doi: 10.11923/j.issn.2095-4050.cjas2022-0044

所属专题： 现代农业发展与乡村振兴

• 乡村振兴 • 上一篇    下一篇

新发展阶段驻马店市农产品加工业SWOT分析及发展策略

孟智鹏1,2(), 郭海源2(), 刘诗涵2   

  1. 1河南工业大学国际教育学院,郑州 450007
    2河南省农业科学院农业经济与信息研究所,郑州 450002
  • 收稿日期:2022-04-12 修回日期:2022-05-28 出版日期:2022-06-20 发布日期:2022-07-08
  • 通讯作者: 郭海源 E-mail:hnxcmzp@163.com;604907192@qq.com
  • 作者简介:孟智鹏,男,2000年出生,河南郑州人,研究方向为食品科学与工程。通信地址：450002 河南省郑州市花园路116号 河南省农业科学院,Tel：0371-65738027,E-mail： hnxcmzp@163.com。
  • 基金资助:
    河南省软科学研究“河南省种业科技创新能力建设研究”(222400410196);河南省软科学研究“河南省农业农村现代化发展路径和对策研究”(212400410382)

SWOT Analysis and Development Strategy of Agricultural Product Processing Industry in Zhumadian City in the New Development Stage

MENG Zhipeng1,2(), GUO Haiyuan2(), LIU Shihan2   

  1. 1Institute of International Education, Henan University of Technology, Zhengzhou 450007, Henan, China
    2Institute of Agricultural Economics and Information, Henan Academy of Agricultural Sciences, Zhengzhou 450002, Henan, China
  • Received:2022-04-12 Revised:2022-05-28 Online:2022-06-20 Published:2022-07-08
  • Contact: GUO Haiyuan E-mail:hnxcmzp@163.com;604907192@qq.com

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摘要：

运用SWOT分析法,对新发展阶段驻马店市农产品加工业发展优势(S)、劣势(W)、机遇(O)和风险(T)进行全面分析。结果表明,总体上优势大于劣势,机遇大于挑战,应重点考虑增长型策略(SO)和应对型策略(ST),同时也应结合扭转型策略(WO)和防御型策略(WT),综合确定驻马店市农产品加工业发展战略。具体提出了培育引进农产品加工企业、扩大加工产业规模、提升农产品精深加工能力、发挥平台载体拉动能力、推进农产品加工业转型升级、加大政策支持力度等对策建议。

关键词: 农产品加工业, SWOT分析, 发展策略, 新发展阶段, 驻马店市

Abstract:

SWOT analysis was used to comprehensively analyze the advantages (S), disadvantages (W), opportunities (O) and risks (T) of agricultural product processing industry of Zhumadian City in the new development stage. The results showed that the advantages were greater than the disadvantages, and the opportunities were greater than the challenges. Growth strategy (SO) and coping strategy (ST) should be focused on, meanwhile, reverse strategy (WO) and defensive strategy (WT) should also be considered, therefore the development strategy of agricultural product processing industry in Zhumadian City was comprehensively determined. Some suggestions were put forward such as cultivating and introducing agricultural product processing enterprises, expanding the scale of processing industry, improving the deep processing ability of agricultural products, giving full play to the pulling ability of platform carrier, promoting transformation and upgrading of agricultural product processing industry, and increasing policy support.

Key words: agricultural product processing industry, SWOT analysis, development strategy, new development stage, Zhumadian City