Abstract: To promote and guide a healthy and sustainable development of wine industry in Shanxi, the authors summarized the research achievements of domestic scholars on the development of wine industry in recent years and analyzed the current situations and advantages of wine industry development in Shanxi, and pointed out the existing problems of single variety, shortage of professional talents, limited cultural influence, weak market cultivation capability and so on. Aiming at the above problems, the countermeasures were put forward, such as improving products’structure, meeting individual needs of the consumer market, training wine technology talents, reserving the potential for orderly development of wine industry, embodying added value of brand culture, strengthening enterprise brand awareness, docking with culture industry and other industries, driving the development of tertiary industry, integrating the industry chains, and building a mature marketing system.