Abstract: Geographical indication of agricultural products are the concentrated expression of long traditional agricultural culture and unique geographical features. It has a prominent role in promoting industrial agglomeration and driving the development of rural economy, which also beneficial to extend the industrial chain and expand the multi-function of agriculture. Such integration and expansion has also become an important engine of regional agricultural industrial restructuring, economic development and rural revitalization. Located in the middle reaches of the Yellow River, Yuncheng City is an important birthplace of agricultural civilization in the Yellow River Basin and a strong traditional agricultural city. Taking Yuncheng''s geographical indications agricultural products as samples, this paper conducts in-depth investigation and analysis, also proposes to build a brand image of Yuncheng agricultural products with a long history, rich culture, and high quality based on the development of a public brand of the geographical indication agricultural products; We will build a strong industrial development pattern with distinctive features, excellent environment and strong support. The suggestions and ways to form the main forces of "driving the transformation and upgrading of agriculture, upgrading the level of industrial development and increasing farmers'' income" are to excavate the economic value of the regional public brand of geographical indications agricultural products, give full play to the driving role of characteristic industries, and better realize the revitalization of rural industry.