Abstract: In order to create characteristic wine cultural tourism industry of Yantai, and to expand the tourism market, wine culture tourism consumer satisfaction of Yantai was analyzed and studied by use of questionnaire survey and Likert 5-level scale method. The results showed that average satisfaction of consumers with Yantai wine cultural tourism was over 3.8 points with a basic level of satisfaction. The gender, age, education degree, income level and other social and demographic characteristics of consumers were closely related to their satisfaction. With the increase of age, the satisfaction with wine cultural tourism of consumers is increased; however, with the increase of educational background, the satisfaction with wine cultural tourism of consumers is gradually decreased, and the correlation between the two reaches a significant level. At the same time, catering conditions, traffic factors, consumption prices and other scenic spots are also directly related to the satisfaction with wine culture tourism of consumers.