Abstract: With the continuous adjustment and sustainable development of the social and economic structure of our country, the daily living standard of our people has been further improved, and the concept of life has also changed greatly. The pursuit of spiritual life has been strengthened, and the demand for tourism has become more and more intense. "fresh, leisure, connotation" has become the focus of people"s tourism. In recent years, the supply-side structural reform of the state, the upgrading of tourism industry has become a major focus. This paper first analyzes the current situation and problems of the industry from the angle of tourism resources supply, then sets foot in Yantai wine culture tourism market, and puts forward the improvement breakthrough of "optimization, proportioning, follow-up". Finally, from the supply-side point of view, the article analyzes the current situation and problems of the industry. Some suggestions and directions for the development of Yantai wine culture tourism are given.