Abstract:

The science popularization in rural areas is inseparable from the creation of popular science works with agricultural and rural themes. At present, there are four problems in popular science works for rural areas: (1) mainly focus on agricultural technology popularization, neglecting the comprehensive dissemination of scientific spirit, idea, knowledge and methods; (2) prevailed disconnection between natural science and social science, and between S&T and ideology, culture, literature and art; (3) backward concept of science popularization, outdated expression skills and inadequate basic elements of popular science works; (4) many works with similar content, repeated topics and serious homogenization. The creation of rural popular science works should highlight 10 basic elements: political content, ideological content, scientific content, innovativeness, professional characteristics, accuracy, interest, readability, popularity and literary nature. The works can be created by four methods, such as questions and answers, elaboration, ‘five-step method’ (a method designed for popular science works) and deduction. Guided by the integration of science, technology, culture and art, some skills should be mastered in the creation of popular science works for rural areas, including taking 3-M (memorable, meaningful, miniature) as the principle, deploying good plot, humor, numerical expression and rhetoric, and proper handling of the topics. Finally, the paper took six typical rural popular science works as the cases for studying the characteristics of this kind of works.

Key words: rural popular science, popular science creation, popular science works, basic elements, methods and skills