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Journal of Agriculture ›› 2016, Vol. 6 ›› Issue (2): 131-134.doi: 10.11923/j.issn.2095-4050.cjas15070010

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Model Diversification and Distribution Standardization of“Alliance of Agriculture and Community”

  

  • Received:2015-07-20 Revised:2015-09-21 Accepted:2015-09-25 Online:2016-02-18 Published:2016-02-18

Abstract: “Alliance of agriculture and community” is a new agricultural products marketing model that farmers provide farm products to customers directly. It simplifies the circulation link, reduces the circulation cost, and plays a positive role in improving farmers’ income and making the public consumption to be more convenient. The position of “alliance of agriculture and community” in agricultural products logistics and the related reasons were analyzed in this paper. The limited business ability of agricultural products suppliers, the preference of traditional consumption ways, the lack of quality safety standards, supervision for agricultural products and technical support for logistics distribution all resulted in the subordinate role of “alliance of agriculture and community” in agricultural products logistics. Besides, the positive effects of model diversification and distribution standardization on it were analyzed, the specific suggestions such as establishing direct sales association and consumer groups, improving distribution system, establishing industrial standards, developing creative agricultural e-commerce were provided in detail. Finally the authors made an outlook on the future development of “alliance of agriculture and community”.