Abstract:

To solve the problems of extensive planting plan, lack of target marketing and insufficient market exploitation in traditional agricultural product marketing mode, we studied how to realize precision marketing in kiwifruit e-commerce. Relevant data of kiwifruit e-commerce marketing over the years were collected through Internet and other methods. According to these data, kiwifruit geographic information database is established. It combines geographic data spatial analysis and visualization technology of geographic information system to conduct intelligent analysis and deep mining of kiwifruit marketing big data. Through this method, the detailed statistics, analysis and overview of marketing data can be realized and the supply and demand situation of each regional market can be accurately predicted. Feedback the relevant information to the growers in time can help them make a reasonable planting plan, and at the same time adjust the kiwi planting plan according to the actual situation. Growers can develop precision marketing strategies for different seasons, regions, demands and varieties to meet the diversified needs of the market. It can effectively prevent the phenomenon of unsalable products and improve the economic benefits of growers.

Key words: Precision Marketing, Intelligent Analysis of GIS, Big Data, Agricultural E-commerce, Kiwifruit