Qin Pepper, as the famous local agricultural products in Shaanxi, has grown in the Guanzhong area for several hundred years. In recent years, Qin pepper industry has made considerable progress, but it also faces many challenges. To ensure the development goals that the acreage of Qin pepper stable for more than 0.1 million hm2 and the total output achieve to 1.85 million t, with ratio of 1:2:2 among fresh pepper, dried pepper, pressing pepper in 2015. In this paper, based on the full investigations, expert argumentation, research and analysis, according to the principle of “moderately concentrated, the scale of development, company operations, plate forward” and the general idea of “stable area, optimizing the layout, rely on science and technology, outstanding quality, business leads, increase efficiency”, and taking the road of industrialization like “leading enterprises + agriculture + base; leading enterprises + agricultural companies; leading enterprises + cooperatives”, we propose the development strategy that is “layout optimization, plate advance; increasing investment of science and technology, improving the competitiveness of industries; Giving aid to leading enterprises, promote the industrialization process; increase industry certification, creating famous brand”.