Abstract:

The paper aims to understand current situation of meteorological popular science propaganda in Hainan rural areas, and put forward development suggestions. We analyzed from the concern degree of weather forecast, the cognition degree of weather and meteorological factors, the cognitive degree of access to meteorological information, and the demand degree of meteorological popular science knowledge by means of questionnaire survey. The results showed that: the popularization rate of meteorological science knowledge in Hainan rural areas was only 59.58%, indicating that the popularity of meteorological science knowledge in Hainan rural areas was insufficient, and there were some problems, such as lacking of awareness of weather and meteorological factors closely related to life and production, and low understanding of channels to obtain meteorological information, and low demand for popularization of meteorological science knowledge and publicity methods. Therefore, in view of the present status, the local meteorological departments should further broaden the publicity channels of meteorological popular science, at the same time, form a “tripartite drive” and “three-dimensional intelligence” propaganda model, so as to exert influence on popularization of meteorological science in rural areas and make contributions to agricultural production and disaster prevention and mitigation.

Key words: Hainan Rural Areas, Meteorological Popular Science, Publicity Status, Questionnaire Survey, Demand and Recommendations, Tripartite Drive, Three-dimensional Intelligence