Abstract:

In order to meet the challenge of Chinese Kiwi Fruit in international trade competition, this paper summarizes the basic situation of Chinese kiwifruit import and export in recent years, and analyzes the international trade competitiveness of Chinese kiwifruit from three aspects: international market share, trade competitiveness index and revealed symmetric comparative advantage index, and with New Zealand, Italy, Chile, Belgium and other large kiwifruit import and export comparison. The results showed that the international market share of Chinese kiwifruit was 0.17% in 2000-2018, which was much lower than that of New Zealand (40.19%) and Italy (25.33%), the annual average value of apparent comparative advantage of Chinese Kiwifruit is 0.017, which indicates that the comparative advantage of Kiwifruit export is weak. Although the international competitiveness of Chinese kiwifruit has steadily increased in the past 20 years, the trade competitiveness of Chinese kiwifruit is still weak due to the restrictions of trade barriers, production efficiency, product quality and brand, etc. Accordingly, some suggestions were put forward, such as improving the quality of Kiwifruit, strengthening international cooperation, cooperating and innovating, establishing international famous brand and integrating into ‘Belt and Road’.

Key words: Kiwi fruit industry, International Trade, Analysis on Competitiveness, Branding