Abstract:

In order to explore the mechanism of farmers' adoption behavior of ecological aquaculture technology, based on the theory of farmers' behavior, behavioral economics, and the survey data of 925 farmers around the South China Sea, the Logistic-ISM model was used to clarify the influence of individual characteristics, breeding characteristics, policy factors, economic factors and cognitive factors on farmers' adoption of ecological aquaculture technology, and the hierarchical structure of each significant influencing factor was analyzed. The results indicated that the value cognition of environmental resources, the cognition of environmental impact of aquaculture, the cognition of ecological aquaculture technology, the cognition of pollution control degree of aquaculture, expected income from adoption of ecological aquaculture technology, and regional economic development level were the direct surface factors; non-agricultural employment experience, years of aquaculture, the proportion of breeding income in total household income, government subsidies, the regulation policy supply and risk tendency were the indirect intermediate factors; breeding scale was the deep root factor. Gradually increasing the proportion of ecological aquaculture, improving farmers' ecological rationality through multiple channels, and establishing a stable cost sharing mechanism are beneficial for improving farmers' adoption level of ecological aquaculture technology and promoting green agricultural development.

Key words: farmer, ecological aquaculture technology, technology adoption, Logistic-ISM Model