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农学学报

农学学报 ›› 2019, Vol. 9 ›› Issue (8): 74-79.doi: 10.11923/j.issn.2095-4050.cjas19010007

所属专题： 园艺； 农业地理

• 三农问题研究 农村产业结构 • 上一篇    下一篇

烟台市葡萄酒文化旅游消费者满意度及影响因素分析

孙书阳1, 李明健1, 衣明丽1, 杨建辉2, 隋好林1, 王承国1   

  1. 1.中国农业大学烟台研究院;2.浙江财经大学中国政府管制研究院
  • 收稿日期:2019-01-04 修回日期:2019-03-31 接受日期:2019-04-15 出版日期:2019-08-18 发布日期:2019-08-18
  • 通讯作者: 王承国 E-mail:1002250009@qq.com
  • 基金资助:
    中国农业大学URP项目“烟台市葡萄酒文化旅游游客满意度及其影响因素分析”(U20183049)；中国农业大学URP项目“游客对葡萄酒文 化旅游的认知评价与分析——以烟台地区为例”(U20183054)；烟台市社会科学规划研究项目“乡村振兴背景下烟台市葡萄酒文化旅游可持续发展研 究及对策”(YTSK2019-Z-33)。

Wine Culture Tourism in Yantai: Analysis of Consumers’Satisfaction and Its Influencing Factors

  • Received:2019-01-04 Revised:2019-03-31 Accepted:2019-04-15 Online:2019-08-18 Published:2019-08-18

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摘要： 随着中国葡萄酒产业的创新发展与文化旅游业的不断壮大,葡萄酒文化旅游产业也在不断创新与发展。为了更好地打造烟台特色葡萄酒文化旅游产业,扩大旅游市场,填补相关研究空白,通过问卷调查法及李克特5级尺度法对烟台市葡萄酒文化旅游消费者满意度做了分析与研究。结果表明：消费者对烟台葡萄酒文化旅游的平均满意度在3.8分以上,属于基本满意水平。消费者的性别、年龄、受教育程度、收入水平等社会人口学特征与其满意度有着密切的联系。随着年龄的增加,消费者对葡萄酒文化旅游的满意度增加；而随着学历的升高,消费者对葡萄酒文化旅游的满意度逐渐降低,两者的相关性均达显著水平。同时,餐饮条件、交通状况、消费水平等景区情况也与葡萄酒文化旅游消费者满意度有着直接关系。

关键词: 干旱胁迫, 干旱胁迫, 甘薯, 活性氧代谢, 渗透调节, 叶绿素荧光

Abstract: In order to create characteristic wine cultural tourism industry of Yantai, and to expand the tourism market, wine culture tourism consumer satisfaction of Yantai was analyzed and studied by use of questionnaire survey and Likert 5-level scale method. The results showed that average satisfaction of consumers with Yantai wine cultural tourism was over 3.8 points with a basic level of satisfaction. The gender, age, education degree, income level and other social and demographic characteristics of consumers were closely related to their satisfaction. With the increase of age, the satisfaction with wine cultural tourism of consumers is increased; however, with the increase of educational background, the satisfaction with wine cultural tourism of consumers is gradually decreased, and the correlation between the two reaches a significant level. At the same time, catering conditions, traffic factors, consumption prices and other scenic spots are also directly related to the satisfaction with wine culture tourism of consumers.

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