Abstract:

Rural e-commerce is a new engine to assist rural revitalization. Measuring the efficiency of e-commerce poverty alleviation and analyzing its spatial characteristics is of great significance to promote rural revitalization. This paper proposes a method for measuring the poverty alleviation efficiency of e-commerce at county level based on data envelopment analysis to statically measure 84 counties in Shaanxi Province and analyse their spatial characteristics. The results of the study show that the mean value of the comprehensive efficiency of e-commerce poverty alleviation in 84 counties in Guanzhong, northern Shaanxi and southern Shaanxi is 0.613, the comprehensive efficiency of e-commerce poverty alleviation in most of the districts and counties of Shaanxi is low. northern Shaanxi has the highest comprehensive efficiency of e- commerce poverty alleviation, and the gap with Guanzhong and southern Shaanxi is large. There is the problem of uneven development of e-commerce poverty alleviation in counties of Shaanxi. In terms of spatial characteristics, the development of e-commerce is still at a relatively early stage in counties of Shaanxi, failing to form similar industrial clusters. Based on this, opinions and suggestions on promoting the development of e-commerce poverty alleviation are put forward.

Key words: rural e-commerce, counties of Shaanxi, poverty alleviation by e-commerce, data envelopment analysis, spatial characteristics