Abstract: The beautiful rural construction is a modern and environmental friendly and harmonious way of rural development. This paper analyzes the ecological connotation of the beautiful rural construction, and based on that, underlines the relationship between beautiful rural construction and rural ecological compensation. It points out the importance of the construction of ecological compensation mechanism in the process of the beautiful rural construction. At the same time, from the perspective of transparency, communication, diversification, and the integration of industries, the author puts forward the design conception of a participatory ecological compensation mechanism in rural areas. The above results can provide references for smooth implementation of the beautiful rural construction and ecological compensation practice, and promote the process of beautiful rural construction in China.