Abstract:

Creative leisure sightseeing agriculture and forestry is of great significance to the Sannong issue (agriculture, rural area and farmer). The study analyzed the problems of single funding channel, insufficient function expansion, lack of industrial development planning, extensive supporting facilities, insufficient brand influence, weak sense of ownership of farmers, and short industrial chain in the development of creative leisure sightseeing agriculture and forestry in Huai’an City. From the perspective of the creative model combining agriculture, forestry and tourism industry, the study proposed six modes of creative leisure sightseeing agriculture and forestry in Huai’an, including “Colorful Flower+ Wedding Industry= Romantic Home” mode, “Diversified Seedlings+ Leisure Entertainment= Creative Green Scenario Model Room” mode, “Ecological Forestry+ Sports Health= Jungle Sports Health Park” mode, “Fruit Industry+ Kids’ Experience Activity= Fairy Tale Fruit Kingdom” mode, “Aquaculture+ Fishery Experience= Fishery Paradise” mode, “Traditional Craft+ Folk Scenery Experience= Ancient Scene Reappearing Paradise” mode. It is concluded that creative leisure sightseeing agriculture and forestry should formulate rational construction and development plans, comprehensively enhance farmers’ sense of ownership, broaden the channels of funds and encourage diversified operations, create distinctive brand effect, strengthen brand marketing, extend the industrial chain, and improve the supporting facilities. In addition, we must strengthen the service system and build talent support to ensure the sustainable development of creative leisure sightseeing agriculture and forestry.

Key words: Creative Leisure, Sightseeing Agriculture and Forestry, Development Model, Comprehensive Research