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农学学报 ›› 2016, Vol. 6 ›› Issue (6): 73-77.doi: 10.11923/j.issn.2095-4050.cjas16010001

所属专题: 园艺 农业地理

• 三农问题研究 农村产业结构 • 上一篇    下一篇

游客对烟台葡萄酒文化旅游的认知与参与行为研究

陈力硕,李晓彤,刘海东   

  1. 中国农业大学烟台研究院,中国农业大学烟台研究院,中国农业大学烟台研究院
  • 收稿日期:2016-01-03 修回日期:2016-02-20 接受日期:2016-02-25 出版日期:2016-06-21 发布日期:2016-06-21
  • 通讯作者: 刘海东 E-mail:2323104555@qq.com
  • 基金资助:
    烟台市社会科学规划研究项目“烟台葡萄酒文化旅游发展现状与对策研究”(ytsk2014-030);中国农业大学(烟台)URP项目“消费者对烟台葡萄酒文化旅游认知情况的评价与分析”(U2015063)。

Grape Wine Culture Tourism in Yantai: Tourists’Recognition and Participation Behavior

  • Received:2016-01-03 Revised:2016-02-20 Accepted:2016-02-25 Online:2016-06-21 Published:2016-06-21

摘要: 为了促进烟台休闲农业旅游事业和葡萄酒文化旅游产业的发展,填补相关研究的空白,采用问卷调查及评分法,研究了消费者对烟台葡萄酒文化旅游的认知情况与参与行为。结果表明,消费者对烟台葡萄酒文化旅游认知情况的综合评分为8.74,属于低水平,对张裕卡斯特酒庄的认知程度最高,随着年龄的增加消费者对烟台葡萄酒文化旅游认知度增加,相关性达到极显著水平;47.80%的消费者参加过葡萄酒文化旅游,31.52%消费者选择与家人一起出游,旅游的目的呈现多样性,其中观赏葡萄园的风光所占比例为59.69%。消费者对烟台葡萄就文化旅游认知水平有待于提高。

关键词: 微生态制剂, 微生态制剂, 甜菜, 苗床, 产量, 根腐病

Abstract: In order to promote the development of leisure agriculture tourism and wine culture tourism industry in Yantai and fill the blank of the relevant research. Based on questionnaires survey and point rating method, the consumer′ recognition and participation behavior were studied. The results suggested that there was low awareness of the Yantai wine culture tourism, the composite score 8.74. There was the highest awareness of Yantai Changyu. The consumers from two channel understand Yantai wine culture and tourism, 47.8% of consumers participated in Yantai wine cultural tourism, 31.52% of consumer choose to travel with the family, the purpose of showing the diversity of tourism, including ornamental wineyard scenery proportion of 59.69%.Consumers" awareness of cultural tourism in Yantai should be improved.