Agricultural Meteorological Services: Demand Analysis Based on Social Investigation

doi:10.11923/j.issn.2095-4050.cjas20190500033

Abstract

Abstract: To enhance and improve the effect of agricultural meteorological service, based on the data from China’s public meteorological service evaluation survey during 2013-2017, we focused on the demand of agricultural meteorological service and the behavioral characteristics of receiving and using meteorological service products in terms of demand analysis of agricultural meteorological services, products and communication channels by using GIS and statistical analysis. The results showed that: the rural users had a greater demand for meteorological service than the urban users, however, the practical evaluation of meteorological service content still needed to be improved; (2) different farming seasons and different agricultural types had different demands for meteorological service products; (3) the rural users’evaluation of the timeliness and convenience of meteorological service communication channels showed an increasing trend, but there was still a certain gap between urban and rural users. According to these results, 3 suggestions are proposed to provide reference and support for meteorological departments to improve agricultural meteorological service.

CLC Number:

高晓玲. Agricultural Meteorological Services: Demand Analysis Based on Social Investigation[J]. Journal of Agriculture, 2019, 9(9): 82-90.

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